Create Great Web Logos
How many times have you gone to create a website (especially for
a small business or organization) and encountered one of the following
they have no logo
they have a logo, but no source files, meaning you will need
to recreate the logo (and oh, that happens all the time!)
or their logo is so awful that you would pay them money not to
you'll need a logo. It is important to leave a positive web impression
on your visitors by paying adequate attention to the issue of a
company logo, and then wrapping the look & feel of the website
around it. Colours, typefaces and graphic elements can all influence
the impression of a product or service. Some large companies have
been known to pay hundreds of thousands of dollars for corporate
branding (that's another fancy word for a ... logo).
But, I hear you saying, your client doesn't have that much money
to spend ... again, no problem. It's no problem even if you don't have much money to spend! There are some nifty resources available
to help you create a logo for yourself or your cash-strapped clients.
Logo Creation Do-It-Yourself
The Logo Creator is the fastest software to use if you need to make a logo
in a pinch and have no design experience or software. Plus, the ideas it can spawn are endless! The software
is easy to set up and use. You can customize each logo in each logo
set in countless ways for a unique look. If you want to test it
out first, you can download the demo version of the software. Your
Best Value: download the software plus all the theme packs for
This is a professional service at a very affordable price.
For only $149.00 you get a 100% unique logo, designed by graphic
designers. You get at least 3 versions of a logo to choose from
before your final version is produced. I have purchased a few
logos through The Logo Company, and all have met my expectations.
A helfpul time-saver! I haven't used this service though for more than a year, so if you have, let me know if you were still happy with the result.
LogoYes is a website that lets you create your own logo online and
delivers a .jpeg and .eps file of the design you create. You can
choose from literally thousands of symbols, fonts and colours to
create a unique loook. The site is fast and very easy to use. The
price is impressive too - $99.00 for the logo you create, and it has stayed the same price for the last couple of years. Great
if you only have an infrequent need to create logos for yourself
or for your clients.
Logo Creation Template-Style
Template Monster has many logo files and corporate identity packages
available for purchase and download. You receive the file in several
different formats - check to see that the software you own can manipulate
the image, because you'll need to modify the file and add your own
company name & slogan. You can't beat the prices though - around
$20.00 US + for a logo and corporate identity packages are also available.
Some very nice logos and corporate identity packages for sale at
LogoMaid, the logo portion of template company Design Galaxy. Logos will run around $29.00 US and up, and there's over 4400 now to choose from. You can choose from exclusive use logos as well to ensure your logo is uniquely "you". You can't actually see
how many times each non-exclusive logo has been downloaded (like you can at TemplateMonster) but the number of logos available here continues to increase. Be careful here though - you will not always get an .eps file that you can modify to your liking. Read the fine print!
If you make more than three or four logos a year, you may save more
$$$ choosing the software rather than buying the files separately. Invest in learning Adobe Illustrator if you love logo work.
Plus, a Money-Saving Tip:
If you want to buy a logo or corporate identity package from a template
site, bear in mind that printing costs are lower for solid colours
rather than gradient-based logos.